Digital Assets sampling
With new federal regulations and a rising need for digitization, the water industry is becoming more of a commercial marketplace within the public utilities sector than ever before. Companies like 120Water are not competing with other start-ups, but the water divisions of large, venerable engineering firms. Competitors with the funding and infrastructure to meet a growing market’s demands, but lack the agility to deftly meet them with end-to-end capabilities.
Part of my role was to visually unify and position the 120 brand as an educational resource and boast its thought leadership across the entire gamut of web graphics, newsletter templates, socials, captioned video snippets, digital collateral, and more so that we could appeal to both up-market and down-market clientele who both value expertise, but for different reasons.
Ace `22 Poster Presentation
ACE, AWWA’s Annual Conference and Exposition, is the water industry’s largest conference for water professionals and the company’s that serve them. Tom, one of 120’s industry experts and ACE attendees, had the unique need for a scholarly poster presentation on his talk for understanding and executing the requirements of the recent federal Lead and Copper Rule (LCR) regulation. Synthesizing 40+ slides into a single format was a unique challenge, but seeing the proud presenter drop some selfies with his presentation on LinkedIn was a fulfilling moment for me as well.
Ace `22 Playing Cards
The biggest conferences require the best swag giveaways! 120’s contribution to their cause was 2,000 playing card decks with the face cards swapped out for notable industry personnel. A fun way to attract the biggest names in the industry and curious swag grabbers to 120’s booth. This trial by water was one of my very first projects and a fun way to learn the brand quickly while adding as many water-themed motifs to the classic playing deck artworks.
Ace Cabana
The only proven LCRR solution. 120 wanted to come in with a statement for this year’s conference. And I think they did! I only wish the technical blueprint provided to me had been 100% accurate. It kills me to see the top 5% of the logo cropped like that.
