Admission’s Viewbook
| 5p roll fold self-mailer
First impressions matter. Top of the funnel mass marketing means getting your brand into your prospective customers’ hands, and staying there long enough to pique their interest. And hopefully before ending up in the closest trash can or pile of college mail. For AU, that means orange, along with every authentic, full-frame photo of our students that my copywriters will allow me to fit into the composition while maintaining my reverence for whitespace.
Admission’s Individual Discovery Day Booklet | 12p saddle-stitch booklet
No marketing activity at AU is as attributable to lead conversion than the visit experience’s enablement capabilities. That means curating visits with handhelds that highlight the verdant greens of campus with the bright orange spirit of the community is essential. Complementing this recruiting season’s Individual Discovery Day booklet that is focused on students, is the forthcoming Group Discovery Day booklet to help visitors in large tours see themselves as a part of the campus and a mission bigger than themselves.
Development’s End of Year Solicitation | 3 panel w/ perf response device + BRE
AU’s Advancement team keeps busy every year subsidizing the cost of tuition with a myriad of fundraising efforts. Keyly among them are the annual solicitations sent out to the school’s list of donors. Chiefest of these efforts is the End of Year solicitation sent out to nearly 15,000+ alumni and donors through multiple mailing lists and giving variations. This work was made possible by my ability to work closely with our production partners to always hit doors Thanksgiving weekend. Once all is said and done, no one was as surprised as me how much cash and contact information comes back through the doors with the mailing’s included BRE.
Signatures Alumni Magazine (Sp 2020 Issue) | 36p magazine self-mailer
They say third times the charm, and with this iteration of the 2019 redesign of AU’s long running alumni magazine my team proudly found the rhythm to conjure a new formula for a classic piece of college marketing. I grew up leafing through the pages of Signatures magazine on my parent’s dining room table unknowingly to find myself years later as the lead designer and brain power of a new solution to my team’s great commission. Carrying the magazine’s theme through the entirety of the reading and perusing experience while sourcing design assets from multiple team members is an experience I treasure and look forward to with each issue.
Print+Mail Timeline | Project Management
I often state in my resume and cover letter that I helped transition my coworker and I’s organizational purpose from a publications office to a marketing and communications team. Part of what I mean by that was the clarity I sought to bring to the project management of our myriad internal requests. As a designer, we often owned and coordinated project requests from their initial “Ask” through their creation with multiple internal stakeholders and eventual production with external partners. This diagram I created is the initial outline to process a print and mail job for our campus partners. This process was later amended to include approximate timelines and changed to web copy when we shifted project management software.