Part of UCC’s core value efforts.

Even small teams deserve guidance. Especially when working to legitimize their presence and contribution in the public sphere.

Notice* the original UCC logomark creation belongs to fellow designer PJ Towle. However, it’s accepted usages and brand application were developed by me.

When I was first handed the UCC brand, it was just a red, black/white logo. It only became a few more colors, but they served the need well and allowed a cohesive visual identity to form around them.

Consistency is key to branding, but it is also the means to setting yourself and others up for success. As a volunteer, using design to inform our loose content strategy was significant to making the most of our limited time and budget.

Gotham Typeface, my trusted friend. Thank you Tobias Frere-Jones.

Every brand needs some personality. What typeface more fitting for expanding the kingdom?

Part of UCC’s brand awareness efforts.

Sermon Series efforts. Thank you Rae Dunn for the ubiquity of your style.